How much does a website cost in 2026? A guide to prices
'How much does a website cost?' is one of the most common questions we hear — and one of the hardest to answer. It's a bit like asking the price of a car: a city hatchback and a bespoke premium model sit worlds apart. In 2026 the price depends on scope, build quality and business goal. At AERIX we deliver custom website projects from around 10,000 PLN — which lets us give proper attention to strategy, design, build quality, performance, SEO and the final business outcome. Below we break the market ranges into concrete segments and show what you're really paying for.
1. What determines the price of a website
Price isn't driven by the number of pages, but by three things: scope (how many features and how much content), quality (template vs. bespoke design) and goal (a business card vs. a lead- and sales-generating machine). The same 'five pages' can cost a few thousand on a ready-made template or many times more as a polished, fast, converting site.
Cost is also shaped by custom design (UX/UI), copywriting and SEO, integrations (CRM, payments, booking systems), animation and performance, and language versions. The more of these you genuinely need, the higher — but also the better-returning — the investment.
2. A simple template site — 2,000–8,000 PLN
The lowest segment of the market: a ready-made template with your offer, contact details and a form. It can be enough to start for very small companies, freelancers or test projects that simply want an online presence.
But you have to accept the limitations: a repetitive look (competitors use the same theme), weaker strategy, less refined SEO, lower flexibility and limited impact on your brand image. This is not the segment AERIX works in — we treat it purely as a market reference point.
3. A professional custom business website — 10,000 to 25,000 PLN
This is the main segment we work in at AERIX. For this budget the client gets a custom visual design, a well-thought-out structure, refined UX, full responsiveness, baseline SEO and a polished visual layer — all built around real business goals rather than a ready-made theme.
The difference from a template isn't the number of pages — it's that the site is designed around a specific goal (building image and generating enquiries) and measured against real results.
4. A premium / advanced sales website — from 25,000 PLN upward
Projects with fuller strategy: an extended structure, animation, professional copywriting, integrations, dedicated landing pages and campaign sections. Plus advanced SEO, analytics and a strong focus on conversion.
These are solutions for companies that treat the website as a key sales and brand asset — where every element is designed for results, not just aesthetics.
5. An online store or extensive platform — from 20,000–40,000 PLN upward
Pricing depends on the number of products, integrations (payments, couriers, inventory, ERP systems), automation, business logic and technical requirements. A small shop on proven foundations is the lower end; a large e-commerce with custom UX and automation is the upper end.
Return on investment matters most here: a well-designed checkout, speed and purchase path can lift conversion enough that a pricier, polished store pays off faster than a cheap one.
6. Maintenance costs — what to plan for after launch
A website isn't a one-off expense. Factor in a domain (a small annual fee), hosting (from a few hundred per year depending on traffic and tech) and optional support and development. Budget for updates, backups and ongoing SEO.
The good news: modern hosting (e.g. edge/serverless) and a well-built site can significantly cut maintenance costs while improving speed and security.
Key takeaway
Don't ask 'how much does a website cost' — ask 'how much does a website that achieves my goal cost'. A cheap site that doesn't sell is expensive; a polished one is an investment that pays off. If you're looking for a website that doesn't just exist, but genuinely builds your brand image and generates enquiries — let's talk about your project.
Frequently asked questions
How much does a professional website cost?
The price depends on the goal and scope, not the number of pages. A simple business card, an extensive site with SEO and animation, or an online store are different investment levels. The right question isn't 'how much does a website cost' but 'how much does a website that achieves my business goal cost' — because a cheap site that doesn't sell is, in practice, the most expensive.
What determines the price of a website?
Above all the goal and complexity: a custom design versus a template, the scope of content and SEO, features (booking, store, configurator), integrations, and build quality and performance. The more the site is meant to genuinely sell and build the brand, the larger the share of strategic and design work in the price.
Is a cheaper website worth it?
Rarely. A cheap site that loads slowly, doesn't convert and isn't visible in Google brings no enquiries — so it doesn't pay off at all. A polished site is an investment measured by results: the number and quality of clients won, not just the figure on the invoice.
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